HBDC | SERVICES

DIGITAL MEDICAL MARKETING

Why Doctors / Hospitals Need Digital Medical Marketing?

The main challenge that doctors, Hospitals and clinical practices today face is gaining visibility under tough competition. It has become imperative to explore modern day marketing techniques for gaining patient leads, building brand presence, maintaining reputation both offline and online, as well as proactively keeping in touch with the existing patient base. Digital Marketing can bring value to a clinical practice by the following ways

Increasing Patient Base

Optimizing website user experience by keeping both aesthetics and ease of use in mind
Making the website SEO friendly, to be easily found by target audience/ patients
Digital/ Online Ads to direct traffic to the website

Reputation and Brand Building

Building and Maintaining Social Media Presence on various platforms, and engaging proactively with audience as well resolving queries
Creating easy brand recall through blogs and by posting specialization specific literature on appropriate platforms to gain mindshare

Relationship Building

Staying in touch on a regular basis with both old and new patients through Email Marketing, sending regular e-newsletters/ Updates/ offers

Let us craft your effective medical digital marketing strategy.

While we usually recommend that you implement all the following strategies together, we can implement them for you individually, as well.

Marketing-smart website

Get a stunning, mobile-responsive, search-engine-friendly website that employs marketing best practices to generate new patient inquiries.

Search engine optimization (SEO):

Our search engine optimization services and strategies help get you to the top of page 1 of organic and local search results.

Online Advertising

Take advantage of many profitable online advertising opportunities, including Google Display Network, pay-per-click advertising, social media advertising, Facebook remarketing, and paid online directories.

Social media marketing

Join the conversation online, build your brand, and send powerful “social signals” to Google and other search engines

Reputation Management

We also help our clients monitor and improve their online reputation.

Curious about how your current online marketing is performing.

Here is a sample of what your Online Marketing Audit includes:

See how you stack up to your competition online
Get a free marketing-based critique of your current website
Learn how you really compare in Google rankings, social media, and patient ratings

Plus, we’ll recommend next steps you can take to attract more patients from the Internet

OUR MARKETING TEAM HELPS YOU TO GROW REFERRAL MARKETING FOR YOUR HOSPITAL / DOCTORS

Developing a strong referral network is critical to ensuring the success of your medical practice. In order to grow your medical practice’s revenue, it is important to attract new patients consistently. In addition to advertising and connecting with insurance agencies, establishing a reliable referral network is an excellent way to bring in new business.

However, as healthcare practices merge and consolidate, it can be tough for small practices to build and nurture referral relationships. Moreover, even if a referral channel is set up, sustaining it becomes a challenge. While you may be playing your role well by referring patients to specialists, you need to make sure other doctors are returning the favor by referring their patients to you. This is where networking plays an integral part as other doctors will only feel comfortable referring patients to your practice if they trust you. The more well-known your practice is, the more likely other doctors will refer patients to you.